Helping spiritual entrepreneurs find time for online marketing and content creation to reach a broader audience.

About Me

Binahtiyah Caldwell,

My name is Binahtiyah (Layo) O. Caldwell, the founder of Aware Multimedia. I started this journey to fill a gap in the Energy Healing Social Media Content space—a niche I felt needed more creativity and depth. For the past eight years, I’ve worked as an energy healer, blending my vivid imagination with spiritual practices to create meaningful connections.

I hold a Graphic Design Diploma from George Brown College in Toronto, ON, and have over 13 years of experience in customer service. Recently, I expanded my skill set with a Digital Marketing Specialist Certification from DMAC, equipping me to better serve clients in the ever-evolving social media landscape.

Being a designer in the social media content arena feels like a dream come true. It allows me to express my creativity in ways that merge spirituality, energy healing, and clear, captivating visuals. I’m passionate about helping solo entrepreneurs and small businesses bring their visions to life in a way that’s both engaging and easy to understand. For me, it’s all about making imagination tangible while empowering others to thrive.

Graphic Designer / Reiki Master Teacher

Mission and Vision Statement

Our vision is to be the leading creative partner for energy healers and wellness entrepreneurs, offering a full suite of social media content, design tools, and marketing strategies. From Instagram Reels to website banners, we craft visually engaging assets that help businesses grow authentically and with impact.

Social Media Marketing

Consistency is key. Helping you create content specific to your brand message.

Branding

Uniquely created logo that represents your brand and is specific to your niche.

Website Analysis

Keep your message clear. Tell customers how you can help them.

Tailor-Made Services to Elevate Your Brand
I specialize in creating custom social media content and design solutions tailored to meet the unique needs of wellness entrepreneurs and small businesses. My offerings include:

  • Social Media Content Marketing:
    Instagram posts, Reels, Stories, Quotes, Carousels, Highlight Covers, Facebook Ads, and Pinterest Pins.

  • Branding & Visual Design:
    Logos, business cards, infographics, website banners, and Pinterest covers.

  • Print & Digital Collateral:
    Journals, certificates, flyers, posters, forms, reports, and manuals.

  • Website Analysis & Support:
    Actionable recommendations to optimize your website’s design, performance, and user experience.

Whether you’re looking to boost your online presence, engage your audience, or establish a cohesive brand identity, I’m here to bring your vision to life.

  • Reiki healing quote

  • Who doesn't like lady bugs?

  • Loving the energy of this quote.

  • Can you smell the daisy?

  • I'm somewhere on this beach.

  • Happiness is what we all need.