Explore Reiki, Emotion Code, and ready-to-use tools for wellness entrepreneurs.

About Me

Binahtiyah Caldwell

Graphic Designer / Reiki Master Teacher

Becoming a Certified Reiki Master and Emotion Code Practitioner has deepened my ability to connect with people on a more intuitive and empathetic level. At the same time, my work as a Digital Marketing Specialist allows me to combine creativity, strategy, and energy healing into a unique digital storytelling approach.

I believe in embracing authenticity—both personally and professionally. My journey is one of empowerment, continuous learning, and meaningful connections.

What I Do:

As a Digital Marketing Specialist at Aware Multimedia, I lead the development and execution of data-driven marketing campaigns across multiple channels. My expertise includes:


  • SEO & Content Strategy – Optimizing web and social content for discoverability and engagement.

  • Social Media & Brand Building – Managing, creating, and posting high-impact content across Instagram, Facebook, LinkedIn, TikTok, and Pinterest.

  • Digital Advertising & Analytics – Running PPC campaigns (Google Ads, Meta Ads) and analyzing performance metrics to refine marketing strategies.

  • Email Marketing & Copy writing – Crafting compelling messaging that nurtures leads and strengthens customer relationships.

Who I Work With:

My focus is on helping spiritual entrepreneurs and wellness professionals amplify their presence online. Through digital marketing, I support them in translating their mission into impactful content that attracts and engages their ideal audience.

My Background & Training:

I bring a strong mix of customer service, sales, marketing, and graphic design expertise. My professional training includes:


  • Graphic Design Diploma – George Brown College, Toronto

  • Digital Marketing Specialist Certification – DMAC, Toronto

  • Certified Reiki Master Teacher – International Center for Reiki Training, NYC

  • Emotion Code Practitioner – Healers Library, founded by Dr. Bradley Nelson

Let’s Connect!

I love collaborating with like-minded entrepreneurs, creatives, and wellness practitioners who are passionate about growth, transformation, and digital innovation. If you're looking to enhance your online presence or discuss energy healing and personal development, let’s connect!

Mission and Vision Statement

Our vision is to be the leading creative partner for energy healers and wellness entrepreneurs, offering a full suite of social media content, design tools, and marketing strategies. From Instagram Reels to website banners, we craft visually engaging assets that help businesses grow authentically and with impact.

Social Media Marketing

Consistency is key. Helping you create content specific to your brand message.

Branding

Uniquely created logo that represents your brand and is specific to your niche.

Website Analysis

Keep your message clear. Tell customers how you can help them.

Tailor-Made Services to Elevate Your Brand
I specialize in creating custom social media content and design solutions tailored to meet the unique needs of wellness entrepreneurs and small businesses. My offerings include:

  • Social Media Content Marketing:
    Instagram posts, Reels, Stories, Quotes, Carousels, Highlight Covers, Facebook Ads, and Pinterest Pins.

  • Branding & Visual Design:
    Logos, business cards, infographics, website banners, and Pinterest covers.

  • Print & Digital Collateral:
    Journals, certificates, flyers, posters, forms, reports, and manuals.

  • Website Analysis & Support:
    Actionable recommendations to optimize your website’s design, performance, and user experience.

Whether you’re looking to boost your online presence, engage your audience, or establish a cohesive brand identity, I’m here to bring your vision to life.

  • Reiki healing quote

  • Who doesn't like lady bugs?

  • Loving the energy of this quote.

  • Can you smell the daisy?

  • I'm somewhere on this beach.

  • Happiness is what we all need.