How to Use Pinterest to Promote Your Wellness and Spiritual Business
If you’re a wellness or spiritual entrepreneur, you probably already know the power of social media for building your brand. But did you know that Pinterest is one of the best platforms for long-term traffic to your website, services, or digital products? Unlike Instagram or Facebook, where posts disappear quickly, Pinterest acts as a visual search engine—meaning your content can continue to attract potential clients for months or even years after posting.
When I first started using Pinterest, I treated it like every other platform—posting sporadically and hoping for engagement. But then I realized something: Pinterest isn’t social media. It’s a search engine. That was a game-changer. So, I started testing different strategies, tweaking my boards, and experimenting with descriptions. Some things worked, some didn’t—but I’m here to share exactly what I learned so you can skip the guesswork.
And here’s the best part: if you really want this information to stick, I challenge you to TEACH one of these strategies to someone else after reading this.
1. Understanding Pinterest as a Business Tool
Why Pinterest Works Differently Than Other Platforms
Many entrepreneurs make the mistake of treating Pinterest like Instagram. Big mistake. Pinterest is a visual search engine, not a traditional social media platform.
Here’s why Pinterest is a must-have for spiritual and wellness entrepreneurs:
Content lasts longer – A well-optimized Pin can drive traffic for years.
People search for solutions – Unlike social media, Pinterest users are actively looking for answers.
Perfect for wellness topics – Self-care, spirituality, manifestation, and energy healing perform extremely well on Pinterest.
2. Setting Up Your Pinterest Business Account the Right Way
If you don’t have a Pinterest Business Account, you’re missing out on powerful features like analytics and Rich Pins.
Here’s what to do:
Create a Business Account (or convert your personal account).
Optimize Your Profile – Use a keyword-rich bio like: Helping spiritual entrepreneurs manifest success through Reiki, energy healing, and online business strategies.
Enable Rich Pins to give your content more visibility.
3. Creating and Optimizing Pinterest Boards
Pinterest boards are like folders that help categorize your content, making it easier for users to discover and engage with your Pins. But creating boards isn’t just about organization—it’s a powerful SEO tool that can significantly increase your visibility on Pinterest.
Why Boards Matter – Organizing Content for Better Discovery
Pinterest is a visual search engine, and boards help Pinterest understand what your content is about. When your boards are well-organized and optimized, Pinterest knows when to show your Pins to users searching for similar topics.
For wellness and spiritual entrepreneurs, boards help your audience easily find specific content related to their interests, whether it's Reiki, meditation, or manifestation techniques. A clear, organized board structure improves user experience and boosts your chances of getting discovered.
How to Name Your Boards for SEO
Your board names aren’t just for show—they play a huge role in Pinterest’s search algorithm. To get your content seen, you need to use SEO-friendly, keyword-rich names that match what people are searching for.
Use Long-Tail Keywords
Instead of vague, generic board names like "Healing," use more specific, long-tail keywords that describe exactly what the board offers.
Examples:
“Reiki Healing for Beginners”
“Guided Meditations for Stress Relief”
“Manifestation Techniques for Entrepreneurs”
Board Descriptions – Writing Keyword-Rich Descriptions for Visibility
Every board should have a description that tells Pinterest (and your audience) exactly what the board is about. But don’t just describe the board—optimize it for search.
Example: "Discover powerful Reiki healing techniques for beginners, energy balancing tips, and chakra alignment practices. This board is perfect for spiritual entrepreneurs, energy healers, and anyone looking to deepen their understanding of holistic wellness."
Pinning Strategies for Boards – Mixing Your Content with Curated Content
To keep your boards active and engaging, it’s important to have a balanced pinning strategy that mixes your original content with curated content from others.
Pin Your Own Content First: Your original content should be the foundation of every board.
Curate High-Quality Content from Others: Pinterest rewards active users who pin regularly. Pin relevant, high-quality content from other creators in your niche.
Repin to Multiple Boards: If a single Pin fits into multiple boards, repin it strategically.
Stay Consistent: Pinterest favors consistent pinners. Create a schedule where you’re adding new content to your boards daily or weekly. Watch the video here.
4. Designing Click-Worthy Pins That Stand Out
A great Pin isn’t just a pretty picture—it’s a combination of design, clarity, and strategy.
Here’s how to create high-converting Pins:
Use Vertical Images (1000x1500 px) – Horizontal Pins get ignored.
Add Bold, Clear Titles – Avoid script fonts that are hard to read.
Use a CTA – Tell users what to do: “Click to Read More” / “Save for Later”
5. Writing Keyword-Rich Pin Descriptions
Pinterest SEO lives in the descriptions—yet so many entrepreneurs skip this step.
Here’s the 3-step formula to write high-ranking descriptions:
Use natural, searchable keywords (Example: “Learn powerful Reiki healing techniques for beginners.”)
Include a CTA (Example: “Click to read the full guide.”)
Add relevant hashtags (#ReikiHealing #HolisticWellness #SpiritualEntrepreneur)
6. Creating a Consistent Pinning Strategy
Pinterest loves consistency—but don’t burn yourself out. Here’s the sweet spot:
Pin 10-15 times per day (mix of fresh and repinned content).
Use a scheduler like Tailwind, or Planable to automate Pins.
Pin to multiple relevant boards for extra reach.
7. Driving Traffic to Your Website & Offers
Pinterest isn’t just about growing followers—it’s a powerful tool to drive traffic to your website, freebies, and offers. Here’s how you can turn Pins into clicks that convert.
How to Create Pins That Lead to Blog Posts, Freebies, and Offers
Every Pin should have a clear destination that provides value—whether it’s a blog post, a free guide, or a paid offer.
Examples:
“Download My Reiki Energy Healing Workbook—Start Your Journey Today!”
“Manifestation Templates to Attract Abundance—Grab Yours Now!”
Why Lead Magnets Work on Pinterest
Pinterest users are actively searching for solutions, making it the perfect place to offer free guides, ebooks, and checklists that solve a problem. Lead magnets like these help you build your email list and establish authority.
How to Track Your Traffic Using Pinterest Analytics
Once your Pins are live, use Pinterest Analytics to track what’s working. Focus on metrics like Impressions, Clicks, and Saves to see how your audience is interacting with your content.
Pinterest vs. Instagram – Why Pinterest Converts Better for Long-Term Sales
Unlike Instagram, where posts get buried in the feed, Pinterest content lasts. A well-optimized Pin can bring traffic for months or even years.
8. Using Idea Pins to Grow Engagement
What Are Idea Pins and How Are They Different from Regular Pins?
Idea Pins are Pinterest answer to short-form, engaging content similar to Instagram Stories or TikTok videos. But unlike Stories that disappear after 24 hours, Idea Pins stay on your profile permanently and are prioritized in Pinterest’s algorithm.
Best Content Types for Idea Pins
Mini Tutorials: “3 Simple Reiki Techniques to Balance Your Energy”
Guided Meditations: “5-Minute Breathwork for Stress Relief”
Behind-the-Scenes Content: “A Day in the Life of an Energy Healer”
How to Use Idea Pins to Showcase Your Expertise
Break down complex topics into easy-to-understand visuals and provide actionable tips that your audience can implement immediately.
Engaging with Your Audience Through Idea Pins
Use interactive elements like stickers and text overlays. Always end with a clear Call-to-Action (CTA), such as “Save this Pin and try this meditation tonight—let me know how you feel afterward!”
9. Monetizing Your Pinterest Strategy
How to Use Pinterest to Sell Digital Products
Promote workbooks, templates, courses, and other digital products using eye-catching Pins that highlight their benefits.
Affiliate Marketing on Pinterest
Share products you genuinely love and create educational content around them. Always disclose your affiliate relationships for transparency.
Pinterest Ads – Should You Use Them for a Spiritual Business?
Pinterest Ads can boost your reach if you have a validated product or high-converting lead magnet. Start with a small budget and test the results.
How to Convert Pinterest Traffic into Paying Clients
Use lead magnets to capture emails, optimize your website for conversions, and create nurture sequences to guide your audience from discovery to purchase.
10. Tracking Performance & Adjusting Your Strategy
Pinterest Analytics – How to Measure Success and Make Improvements
Pinterest Analytics provides insights on how your Pins, boards, and overall profile are performing. Track Impressions, Outbound Clicks, Saves, and Engagement Rate to measure success.
How to Tweak Underperforming Pins and Boards
Update Pin descriptions, test new designs, and repin to different boards to improve performance.
Reassessing and Refining Your Pinterest Marketing Every 90 Days
Conduct a 90-day review to assess top-performing content, set new goals, and experiment with new strategies.
Your Next Steps
You’ve just learned how to harness the power of Pinterest to promote your wellness and spiritual business. Let’s recap the essential steps to make sure you’re on the right track.
Recap of the Essential Steps to Pinterest Success
1. Understand Pinterest as a Search Engine.
2. Set Up a Business Account and Optimize Your Profile.
3. Create SEO-Optimized Boards.
4. Design Click-Worthy Pins.
5. Write Keyword-Rich Descriptions.
6. Maintain a Consistent Pinning Strategy.
7. Drive Traffic to Your Offers.
8. Utilize Idea Pins to Boost Engagement.
9. Monetize Your Pinterest Presence.
10. Track Performance and Adjust.
Success on Pinterest doesn’t happen overnight, but with consistent effort and strategic adjustments, you’ll start to see your wellness business grow. Keep pinning, keep optimizing, and keep engaging with your audience. Which strategy are you excited to try first? Leave a comment and let me know! Download your free Pinterest Strategy Checklist here!
