How to Create Digital Products That Actually Sell
Why Your Digital Product Might Not Be Selling
Have you ever poured your heart into creating a digital product, only to hear… crickets? You’re not alone. Many spiritual entrepreneurs struggle with this. You spend weeks crafting an amazing eBook, a guided meditation, or a healing workbook, but when you launch it—nothing happens.
I’ve been there. When I first started selling digital products, I thought, “If I build it, they will come.” Spoiler alert: they didn’t. The truth is, creating a digital product is only half the battle. The real magic happens in how you design, market, and present it.
The good news? You can create digital products that attract the right audience, provide real value, and generate income—without feeling salesy. In this guide, I’ll show you exactly how to do it.
Step 1: Start with a Strong Foundation
Know Your Audience Like a Friend
Before you even create a product, ask yourself: Who am I creating this for? If you try to sell to everyone, you’ll end up selling to no one.
Think about:
What keeps them up at night?
What struggles do they face?
What would make their life easier?
The secret to selling digital products? Create something that solves a real problem for your audience.
I once made a Reiki Chakra Journal and assumed people would love it. But I quickly realized my audience was beginners, and they needed something simpler, like a ‘Chakra Healing for Beginners’ guide. That’s when I made the adjustment, I look forward to seeing my sales double!
Validate Your Idea
Before creating your product, test the waters. Here’s how:
Ask your audience via an Instagram poll or email.
Post in Facebook groups and see what people struggle with.
Use Google Trends to check search demand.
Example: If you're a tarot reader thinking of selling spreads, ask: “Would you prefer a tarot spread guide or a full journal?” Let your audience decide!
Step 2: Choose the Right Type of Digital Product
Not all digital products are created equal. The best one for you depends on your expertise and what your audience needs.
Ebooks & Workbooks
Perfect for step-by-step guidance.
Example: “Manifestation Made Simple: A 21-Day Workbook”
Best for: People who love structure and journaling.
Guided Meditations & Audio Affirmations
Ideal for deeper transformation.
Example: “Healing Your Inner Child – 10-Minute Guided Meditation”
Best for: Those who learn through experience.
Canva Templates & PLR Content
Time-saving tools for other spiritual entrepreneurs.
Example: “Instagram Quote Templates for Lightworkers”
Best for: Business owners who need quick content.
Courses & Workshops
Great for in-depth learning.
Example: “Reiki Level 1 for Beginners”
Best for: People who want hands-on learning.
People don’t buy digital products—they buy solutions. Make sure your product truly helps.
Step 3: Design with Intention and Clarity
If your product is cluttered, confusing, or overwhelming, people won’t use it—no matter how good the content is.
Keep It Simple & Beautiful
Don’t overload with text—use white space.
Keep it easy to navigate.
I once bought a 50-page self-care journal but never used it. Why? It felt like homework. Now, when I create journals, I keep them short and focus on quick wins.
Make It Easy to Use
Ask yourself: Can someone start using this in 5 minutes or less?
Use checklists, fillable worksheets, and step-by-step guides.
Offer a video walkthrough if needed.
Step 4: Create a Magnetic Sales Page
You can have the BEST digital product in the world, but if your sales page isn’t compelling, people won’t buy.
What to Include in Your Sales Page:
Strong Headline: “Heal, Manifest, & Thrive – Your 30-Day Chakra Balancing Journal”
Clear Benefits: “Feel lighter, balanced, and more connected to your inner wisdom.”
Call-to-Action (CTA): “Download Now & Start Your Healing Journey”
Authenticity Wins: Share a personal story about how this product helped you or your clients.
Your sales page isn’t about YOU. It’s about how your product helps THEM.
Step 5: Market with Soul & Strategy
Your product won’t sell itself. Here’s how to market it without feeling pushy:
Leverage Pinterest & Instagram
Post Pinterest Pins with your product cover and key benefits.
Create Instagram Reels showing how it works.
Use carousel posts to highlight its value.
Email Marketing for Nurturing
If you don’t have an email list, start building one! Even a freebie opt-in can lead to future sales.
Example: Offer a free “5-Minute Morning Manifestation” PDF. Once people sign up, send them your paid product!
Social Proof & Testimonials
Ask happy customers to share their results.
Screenshot positive feedback and share it.
Marketing doesn’t have to be salesy. Just show how your product genuinely helps.
Step 6: Optimize for Passive Sales
Sell on Multiple Platforms
Etsy – Great for discoverability.
Gumroad – Ideal for digital downloads.
Your website – Best for long-term branding.
Automate Where Possible
Use scheduling tools for marketing.
Set up email sequences for follow-ups.
How to Make Your Digital Product Stand Out in a Crowded Market
With so many digital products available, standing out is essential. Here’s how to make your offering irresistible:
Offer a unique transformation – Focus on the specific outcome your product delivers.
Create a signature style – Whether it’s your branding, voice, or design, make your product recognizable.
Bundle with bonuses – Add exclusive meditations, workbooks, or cheat sheets.
Engage with your audience – Use Instagram Stories and polls to build excitement before launching.
By implementing these strategies, you’ll increase the perceived value of your digital product and attract more eager buyers!
In a sea of digital products, be the lighthouse that guides your audience to real transformation.
Start Small, Stay Consistent
Creating digital products that actually sell isn’t about luck. It’s about alignment, simplicity, and clear marketing. What’s next? Which product idea speaks to you the most? Start brainstorming today! Need help? Grab my free checklist to plan your first digital product. Your digital product is more than a product. It’s a tool for transformation.
